Legal
This page explains the cookies, local storage, and similar technologies Trey.Coach actually uses for authentication, meditations, toolkit continuity, and core site operation.
Last updated September 18, 2026
When this policy says cookies, it includes browser cookies, local storage, session storage, authentication tokens, and similar technologies that remember information on your device. Some of these technologies are not technically cookies, but they serve a similar continuity or security purpose.
When you create an account or sign in, the AWS Amplify and Amazon Cognito authentication libraries store the tokens and session information required to verify the account, keep you signed in, protect portal requests, and complete sign-out and password-recovery flows.
Disabling or deleting this storage signs you out or prevents account and client-portal features from working. This storage is used because you requested an authenticated feature, not for advertising.
Meditation pages use local storage keys beginning with ms.v1 to remember favorite meditations, guided and timer session history, the last-played track, listening time, and the last timer duration. This information stays in that browser and is not synchronized to a Trey.Coach account by the meditation player.
After you submit Evoke Your Clarity, the site may store the submitted first name and email address in the eycForm local-storage record so the form can be restored on the same device.
With your anonymous measurement choice enabled, the public journey uses session-storage keys beginning with trey.funnel and trey.cta-attribution to hold a random identifier for the current browser tab, remember the last CTA selected, and prevent the same CTA, tool, or booking step from being counted repeatedly. These values are not used for advertising or linked to a name, email, form answer, or coaching record.
Public booking, contact, deck, and clarity-result pages do not use browser storage to build advertising profiles. The site may use short-lived in-memory or provider-managed session identifiers to complete forms, protect requests, connect Ask Trey chat or browser calling, and return requested content.
Only after you allow identified browsing and follow an eligible email link does the site set the encrypted, HttpOnly trey_identified_journey cookie for up to 90 days. It connects eligible public-page visits and matching bookings to your relationship record. Private portal pages are excluded. Declining never prevents the email link from opening its destination.
Hosting, authentication, chat, calling, calendar, video-meeting, and other infrastructure providers may use cookies or similar identifiers that are necessary to provide their part of a feature. Current core providers include Amazon Web Services, Google Calendar, and Zoom. Their technologies are governed by their own policies.
External calendar and social links take you to another service. Any cookies set after you leave Trey.Coach are controlled by that service.
Trey.Coach uses limited first-party operational measurement to compare anonymous homepage CTA views and clicks, count related tool completions and email captures, measure booking and onboarding steps, calculate matched conversion rates, estimate median completion time, and understand eligible public-page visits and completed public bookings after an identified email recipient follows a secure link. Booking attribution is recorded only when the booking email matches the encrypted journey identity. The site does not load third-party analytics, advertising, retargeting, social-tracking, or cross-context behavioral advertising cookies, and it does not use browser storage to sell or share personal information for targeted advertising.
Anonymous website measurement and identified browsing each require your choice in Browsing preferences, available below the public-page footer. Both start off. The essential trey_browsing_preferences cookie remembers your choices for 180 days. Anonymous measurement uses trey.funnel.*, trey.cta-attribution, and trey.hero-cta.v1 in tab session storage; these last for the tab session. The old persistent hero choice is removed when optional measurement is off. Withdrawing anonymous measurement clears these keys. Withdrawing identified browsing deletes its journey cookie and stops future visit recording and booking attribution. Previously recorded activity is not erased by this choice; contact Trey for a privacy request. Requested services, operational transaction records, authentication, and your practice preferences remain available.
Most browsers let you view, block, or delete cookies and site data. Clearing Trey.Coach site data may sign you out and remove local meditation favorites, session history, last-played state, timer preference, and remembered toolkit form details. Browser controls cannot remove records that you separately submitted to Trey.Coach; use a privacy request for those records.
Private-browsing modes and browser extensions may prevent storage from working. The public site will generally remain readable, but account continuity and saved local preferences may not work.
This policy may be updated when the site's storage or third-party services change. The date above identifies the current version.
For questions about cookies or browser storage, email trey@trey.coach.
Ask about coaching, programs, booking, the client portal, meditations, or which next step may fit.
Email is used for support confirmations or follow-up. Clarity notes are only sent if you select the optional box above and confirm the private link we email you.
By starting chat, you agree to the Terms of Use and acknowledge the Privacy Policy.
Messages are processed by AI and retained as a support record. Do not share passwords, codes, payment details, health information, or confidential client information.
